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Here is a first for a report we’ve never done before. We started publishing our Buffer for Business metrics for a few months now, however we’ve not done this for the Buffer Awesome Plan (our $10/mo, more consumer focused pricing plan). This is by far also still making up the biggest chunk of our monthly revenues, at roughly 76% coming from the Aweso
We’ve had one of the most exciting months for Buffer for Business . In it’s first month of public launch, which we’ve been lucky to have seen received so well , Buffer for Business already grabbed 23.9% of total Buffer revenue and all other metrics have also grown substantially. Here is an insight in all our numbers
Another exciting month (and year!) has come to an end at Buffer and I wanted to take a moment to share the latest update I have just sent this evening to all our investors. I hope you enjoy reading the full details of our work on Buffer in the last month. I’m excited to hear from you in the comments if you have any questions about what we’re up to! If you want to know how November went, you can take a look here [https://buffer.com/resources/buffer-november-update-2347000
It’s been a very interesting month for the Buffer blog in December, 2013. We’ve made a few changes to the content we publish, how we work as a team and are hiring a new content crafter right now. Let’s dig into some of the most exciting things happening: Quick Summary In December we had 493,253 unique visitors, a little less than in November. Overall, that’s been an interesting trend to observe, which we’ve documented a bi
Hi there! We’ve updated our transparent salary formula since this post originally was published. Learn more about the latest formula and see all the team’s current salaries here. When we first established the Buffer values that we wanted to have as the center of our company culture, we knew that sticking to these ideas would be an incredible challenge. Especially since we’ve seen before that these values can easily end up being little more than a set of words written on a piece of paper. In ou
I wanted to just write a brief post to share a team change we’ve decided to make here at Buffer. I chatted recently with Carolyn and Sunil and they both expressed that Åsa, Andy and Colin have crushed it in recent months and have been super loyal to Buffer during good times and tougher times. I completely agreed and think that Åsa, Andy and Colin have been incredible examples of the Buffer culture and of the volume of work which can be done. In addition, Andy and Colin have always upheld the c
In November, we’ve seen some interesting developments for Buffer for Business . I’ve recently sent this email to the whole team and also included some thoughts and projections for the next month. I hope you’ll find them interesting! For reference, here are last month’s numbers . Revenue Monthly Recurring Revenue from June & July : $2100Monthly R
Below is the monthly update email I have just sent this morning to all our investors. I hope you enjoy taking a read about the full details of our work on Buffer in the last month. I’m excited to hear from you in the comments if you have any questions about what we’re up to! If you want to know how October went, you can take a look here . Traction update * New users: 66,000 (Total: 1,18
I just hit send on an email to the Buffer team with all of the numbers and trends for November. November was super exciting as we were still recovering from the October hack, and we brought on 2 really talented new heroes. Here’s the full report! :) Statistics: Emails via Help Scout : Customers helped: 4,614 (a 21% decrease from October) Total Email Replies sent: 6,855 (a 22% decrease from October) Note: this month stays on the trend of a general increase from mont
Quick Summary In November we had 529,184 unique visitors, a little less than in October. We published the same number of posts (15), and had 3 times as many posts republished elsewhere. How did the blog do overall? * Total uniques: 529,184 (-3% from Oct) * Total posts published: 15 (10 in-house, 5 guest posts) * Total posts republished: 12 (TheNextWeb, Lifehacker, Fast Company, Huffington Post, Business Insider) * Top 3 referral sites: Facebook (70,173 uniques), Fast Company (12,596),
My co-founder Leo has had quite a few different roles throughout the lifetime of Buffer, and he’s had a large impact on lots of different areas. Until now Leo’s title has been CMO, however he’s working in the trenches of business, on marketing with Belle, as well as doing BD and also admin tasks (like organizing the retreat!). Looking backwards, his real strength has always been in getting things done and moving things forward, regardless of which area of Buffer. We
Every month, the Buffer team shares some stats about our business, including how our blog posts did , what’s happening in Buffer for Business , and even our revenue . We also love to share what’s happening in the world of Buffer support. Here’s
Below is the monthly update email I have just sent this morning to all our investors. I hope you enjoy taking a read about the full details of our work on Buffer in the last month. I’m excited to hear from you in the comments if you have any questions about what we’re up to! Growth/numbers: * New users: 77,000 (Total: 1,123,000, from 1,046,000: +7.4%) * Daily active users: 32,500 (from 30,000: +8.3%) * Revenue: $199,000 (Annual: $2,388,000 up from $2,088,000: +14.4%) * Business [http://buff
Quick Summary We didn’t publish any content for an entire week after we were hacked at the end of October. This affected our traffic numbers, which dropped 2% compared to September. On the upside, we got 55% more email subscribers than we did in September. How did the blog do overall? * Total uniques: 547,339 (-2% from Sep) * Total posts published: 15 (9 in-house, 6 guest posts) * Total posts republished: 4 (TheNextWeb, Lifehacker, Fast Company) * Top 3 referral sites: Facebook (84,374 uniq
In October, we’ve been trying to push hard on the Buffer for Business front. Since we want to try and be as public and transparent about the things we’re doing, here are the full numbers about how Buffer for Business performed in October. I’ve also emailed a new section to the team titled “Outlook and Thoughts” at the bottom, that I’ve included here. I (For reference, here is the September report [https://buffer.com/resources/how-much-revenue-did-buffer-for-busi
Buffer was hacked on October 26th, resulting in several thousand spam posts appearing on Twitter and Facebook. Here is the impact on our numbers. Last Saturday I was sitting in my favorite coffee shop doing a few support tickets and writing a blog post when I opened Facebook and saw that the whole of my timeline was full of spam. The next thing I noticed was that all of the spam was “via Buffer”. I scrolled and scrolled and it was endless. We’ve written a lot about what actually happened [http
Update: This article was originally titled “Buffer has been hacked – here is what’s going on”. The hacking incident happened yesterday (Saturday) and below is a recap of everything that happened. Please ask us any questions you have in the comments below. If you’re reading this, the most important section for you is Update 7. We’ve discovered the source of the breach and closed the vulnerability. Keep reading for the full story. Update 9: We’ve discovered the exact details of how the Twitter
I’m super excited to share that Niel de la Rouviere has finished the 45 day Buffer Bootcamp* and recently accepted our invitation to join the Buffer team full-time! Niel is from South Africa and works on Buffer all the way from Taipei (we’re a distributed team ). Niel has lots of experience with various different JavaScript frameworks such as Backbone.js and AngularJS. It has
At Buffer we recently spent the past 6 weeks focusing on one key metric – reducing churn rate. Comparing to the initial setting up of the growth effort with lots of experimentation and exploratory data analysis, it was a conscious shift to align the team’s focus on one key metric. Here are 6 ideas for those of you who run subscription-based businesses. Churn rate can be broadly defined as the prop
Below is the monthly update email I have just sent this morning to all our investors. I hope you enjoy taking a read about the full details of our work on Buffer in the last month. I’m excited to hear from you in the comments if you have any questions about what we’re up to! Traction update: * New users: 66,000 (Total: 1,046,000, from 980,000: +7%) * Daily active users: 30,000 (from 29,000: +3%) * Revenue: $174,000 (Annual: $2,088,000 up from $1,968,000: +6%) * Business revenue: $12,340 (up
The below are all the stats and actual revenue numbers from Buffer for Business. Buffer for Business was soft-launched a few weeks ago and we were lucky about the strong responses so far from users. As we default to transparency and want to try and help as many people as possible with our own learnings and failings, we thought about making these numbers public too! (Granted, this was a bit scary, but here we
Note from Leo: The below is an email Belle sent to the whole Buffer team on the 1st of October. It features our latest thoughts, ideas and questions about content and the Buffer blog . Since we default to transparency with our culture , we thought making this public could be useful for others too. Quick Summary In September we published 15 posts on the Buffer blog, 3 of which were guest posts. Our total uniques we
At Buffer, we try to be transparent about everything, and our customer support processes and successes (and failures!) are no different. Here’s a snapshot of how we did in August. August was a unique month at Buffer, because it began with the first-ever all-hands company retreat. Although this provided a unique challenge for the support team, it was absolutely amazing to have all of the full-time staff together. More on that in a bit. :) In August, we chose to focus on one key metric: response
I’m happy to share that Brian Lovin has finished the 45 day Buffer Bootcamp* and just accepted our invitation to join the Buffer team full-time. I just hit send on an email to the whole team and we’re in the midst of a GIF party in HipChat :) Brian will be working out of Waco, Texas as part of the fully distributed Buffer team . Since he started working with us, he has impac