Real-life marketing stories, trends, and strategies from social media’s most engaging brands. Find out what social media strategies are working today and how to drive meaningful engagement, activity, and results from social media.
Over the past two years, Buffer’s Senior Growth Marketing Manager, Sophie, has run 25 A/B tests in Google Adwords. In this article, she shares her strategic approach to conducting successful marketing experiments, how to come up with new experiment ideas, and the lessons she’s learned along the way.
Everyone says you should repurpose your content these days. But why? And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? These are all questions we hope to answer for you today. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted. We’ve been us
Jahleane Dolne's built an audience of over 40,000 across her social media. In this article, she shares her experiences and advice for creators.
Within a year, Alexa Nizam took her side hustle full-time after leaving her salaried job. In this article, she shares some of the lessons she's learned in the process.
Ayomi Samaraweera details her experience in the creator economy and shares her top lessons and advice in this installment of Creators Unlocked.
In this article, we’ll walk you through a step-by-step framework for building your personal brand.
In this article, Anna Burgess Yang details how the automation process she uses for content repurposing.
Thanks to the platform's transparency, we’ve pulled a few key points about how the Instagram algorithm works and looked into how creators might benefit.
In this article, Lloyd George shares invaluable insights and advice for aspiring creators who want to balance entrepreneurship with content.
"My hand is shaking. How can I draw?" This simple DM I received from a student late one night resulted in a single Instagram post that earned nine million views and doubled my following in just three months. View this post on Instagram A post shared by ANNA SOKOLOVA (@annasokolovaartist) This type of virality wasn’t always the norm for me. When I started working as a professional illustrator and artist more than 15 years ago, I ignored social media for a long time. But when I started teach
Sharing your knowledge for free can be scary as a service provider, but this founder has found it builds her business while supporting a more equitable world.
In this article, we’ll cover some things that ensure content creators can build a lifelong career and practical advice for ensuring longevity.
This article explores the popularity of the short-form video format and some tips for making the most of it for your social media.
Learn the simple strategies this founder has used to encourage clients to recommend his work to others, leading to 70 percent of his agency’s business coming from inbound referrals.
Josh Ho shares his advice for founders and entrepreneurs wanting to grow an online audience.
Despite having no experience in journalism or building a company, Doone Roisin managed to turn her podcast for female founders into a thriving business in just a few years. Here are some of the strategies that helped her get there.
Get our advice for practical approaches to creating content that engages your audience.
We take a peek behind the curtain at Elisa Doucette's 10+ year journey as an online creator, from her beginnings as a writer and editor to her creative process that powers her newsletter and cohort-based courses.
We explore the ins and outs of social media collaboration, its effectiveness, and how to approach a potential partnership to maximize its potential without hurting your brand.
We're accepting guest posts! Check out this page for all the guidelines to writing for the Buffer blog.
If growing an audience is your priority, there are a million and one tactics out there. To stand apart, we’ve asked top creators across different industries, styles, and sizes to share their advice for creating the connection that fosters loyalty.
Learn the step-by-step business design process this founder used to develop a product alongside her customers, helping her de-risk the process and come up with a truly winning idea.
Thanks to his early start on social media and his deep understanding of the relationship between marketing and creativity, Jay brings a unique perspective from which creators and marketers can learn a lot. In this article, we dive into the lessons from Jay Acunzo for the modern creator.
We unlock Joy Ofodu’s creator journey discussing everything from channeling all the feelings from her breakup in 2020 into comedy content to her goals for her platform.