Social Media Marketing
A collection of posts on Social Media Marketing
From downloadable PDFs to spreadsheets to tools, here are over a dozen free calendar templates to help you plan your social media content — in the way that makes the most sense for you.
From tools to timing, this guide to scheduling tweets in 2025 helps you show up more often and connect with more people on X/Twitter.
The essential TikTok statistics you need to know in 2025 — from demographics to what is actually driving views and engagement on the platform.
Find the right tools for every part of your social media workflow — content, engagement, analytics, and more.
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views.
Discover 20+ essential Instagram statistics that reveal the platform's reach, effectiveness, and continued growth.
We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach.
How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year.
TikTok just introduced Bulletin Boards, similar to Instagram's Broadcast Channels. Here's what you need to know.
Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and X to find out which content format performs best.
In this article, you'll find 20+ essential LinkedIn statistics that reveal the platform's reach, effectiveness, and continued growth.
Grow your reach, celebrate your community, and keep your feed full with these reposting tips and how-tos.
Learn the fundamentals and advanced principles of Instagram marketing — with examples, expert tips, and timely best practices.
The ins and outs of Instagram Stories, from getting started to advanced strategies that will make your stories stand out on Instagram.
More followers on Pinterest could mean a boost in subscribers, sign-ups, sales, brand awareness, and more. Here are 20 practical tips you can start using today.
Your go-to guide for spotting trending TikTok audio and using it to boost your next post before it peaks.
I work and create content full-time – here's the system that helps me keep showing up.
From tips to real-life examples, here’s a quick rundown of Instagram collab posts and why you should be using this feature in your social media strategy.
Finding trending songs on Instagram doesn’t have to be a guessing game. Use these tips to stay in the loop and boost your reach.
I’ve put dozens of AI writing tools to the test — here's a deep dive into my favorite AI writing generators and who I think they’ll be most useful for.
From subscriptions to UGC to merch — discover 13 ways to monetize your Instagram following, even if you don’t have a large following.
TikTok is bursting with potential. Learn 14 no-fluff strategies to get more followers authentically, build trust, and connect with your community.
There’s no shortage of good reasons to post on LinkedIn. Whether you are trying to grow an audience, aiming to cultivate a personal brand, trying to draw more attention to your work projects, or looking to grow your network for more job opportunities, posting to LinkedIn can support all of those goals. And if you’re aiming to grow an audience, consistency is one of the biggest factors you can control. We even ran a study where we saw how consistency increases engagement. Still, it’s easy to f
We pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published.